Ah, the end of the year—when marketers with a little extra budget get an overwhelming urge to splurge on holiday ads. Sure, blasting out cheer used to work like a charm. But these days, the holiday marketing scene is more crowded than a mall parking lot on Black Friday (which, incidentally, now starts somewhere around July). Consumers are already inundated with holiday content. Plus, as a more informed society, many people are becoming polarized by cultural implications of some of our traditional holiday celebrations. Here are 3 effective holiday marketing strategies that avoid the ad frenzy:
Pre-gaming event marketing
Live events continue to be one of the most effective ways for companies to engage audiences and deliver immediate results. The problem? Most brands wait until the last minute to get their act together, which is a sure way to end up with the event equivalent of a nosebleed seat. If you’re eyeing summer festivals or conferences, use that holiday ad money now to lock in prime booth space, ideal activation spots, and top brand ambassadors.
Customer service support
All the brand cheer you’ve built through your holiday marketing will disappear if customers are forced to endure long wait times to speak to an overwhelmed representative. You can take a lot of the burden off your customer service team with social content that answers common questions, heads off issues, and provides another active touchpoint for consumers.
Strategy sessions
Instead of putting out more content in a crowded time, consider investing the funds in bringing together your team to strategize the best moves for Q1. A good agenda is to review your customer journey, making sure your brand is still showing up where and when they need you, and then brain sourcing more effective ways to engage them.
Here’s to a holiday season filled with less stress, fewer generic ads, and plenty of ROAS. Cheers!
Daniel Quentin Zuber
Co-Founder of 2113 Labs and influencer in trance music and EDM culture on Instagram @therealquentinZ.
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