MARKETING STRATEGY AND DESIGN

In a neon-lit cyberpunk city, a young person stands among the crowd. They wear a high-tech jacket with glowing details and an illuminated...

In a world flooded with trend-chasing and sameness, today’s most innovative brands are quietly winning by doing what others overlook. From partnering with micro-influencers to tapping into emerging platforms and cultural microcurrents, these under-the-radar strategies aren’t just different—they’re effective. Here’s how forward-thinking marketers are rewriting the playbook while everyone else is busy refreshing their feeds.

There was a time when marketing was celebrated, not just tolerated. People had favorite commercials, quoted taglines, and looked forward to

Discover the untapped potential of EDM for brands. Learn how EDM's global reach and digital culture can transform your marketing strategy.

So, what were the standout innovations at NAMM this year? Here are four that caught our attention.

XR adoption is only going to grow, being ahead of the curve will pay dividends later. Get ready to shine in the next era of AR innovation.

The Phoenix Project blends AI and human creativity, showing how hybrid collaboration sparks innovation and transforms storytelling.

Break free from bias! Learn how to make smarter, data-driven decisions that align with your marketing goals and audience needs.

How do you take an AR from a great idea in a deck to something that captivates audiences in the real world?

Farm-to-table marketing crafts campaigns with care, building authentic connections that are rich, satisfying, and lasting

What to do when the unthinkable happens - again and again.

Why fight for attention in the holiday ad circus, when you can host your own party?

Understanding the hidden costs of organic marketing for brands.

Solutions to help you survive today’s economy and position yourself for success in the XR boom to come.

Why we chose the name “2113 Labs” and how it works for our brand marketing.

Now is the time for brands to retake their role as cultural leaders.

Have you unlocked the full ROI potential of your owned media channels?

Some of the smartest brands today are using social media to deliver short-term sales more effectively than traditional performance marketing

Dive into social media psychology! Discover how being real and giving back, can skyrocket your engagement and build vibrant communities

Turn your social media into a follower magnet with these simple tweaks: optimize your bio, focus your content, moderate wisely, and watch wh