Have you unlocked the full ROI potential of your owned media channels?

The idea of doing more marketing in times like these can cause many CFOs to get the heebie-jeebies. But marketing doesn’t have to mean a big ad or PR campaign. You can do a lot for a little by better utilizing your owned media channels.

Internal communications

When you’re on a quest for growth, it’s easy to let things like employee newsletters, company meetings and one-on-one messages slide. But it’s vital to keep your team informed and engaged. If people don’t hear from you in challenging times, they can assume the worst. This can cause them to lose focus and motivation, at a time where both are essential. The team members who are most essential to your growth may also start looking for other opportunities. So, keep up the internal communications. Also, Bagel Fridays.

Organic social

Running social ads is a highly effective way to gain short-term revenue. But don’t forget about the value of your organic presence. When you stop posting, your engagement score drops. This makes it difficult to reach your audience of followers you’ve already built. Going dark on social also sends the wrong message to employees and customers. Regular posting drives repeat business and referrals from people who already have an affinity for your company. 

Blog posts

While Ryan from The Office might not believe in the power of blogs, they are a major driving force of SEO and social engagement. They don’t have to be long - in fact, it’s better if they’re not. Don’t wait for all your work to be done before you write a blog. Set aside an hour during your week and focus on a single subject. There’s no shame in asking AI for help but be sure to take what it writes and put it in your voice.

How to get moving

If you assign these tasks to an internal person, whose primary job is to focus on other parts of your business, you’ll likely never actually see anything getting deployed. It’s best to bring on a dedicated resource (like 2113 Labs). We’ve seen companies who invest as little as $1,000 a month in owned media channels seeing ROIs of 300%. Plus, there’s huge value in giving your company a more vibrant energy.

Daniel Quentin Zuber

Co-Founder of 2113 Labs and influencer in trance music and EDM culture on Instagram @therealquentinZ. And an enthusiast of low-cost ways to drive growth ; )