top of page

How to drive short-term growth cost-effectively through social media.

Writer's picture: dqzworksdqzworks

A group of people holding colorful phones with arrows and currency symbols radiating upward from their screens
A group of people holding colorful phones with arrows and currency symbols radiating upward from their screens



“Some of the smartest brands today are using social media to deliver short-term sales more effectively than traditional performance marketing.”

 


When times are challenging and generating short-term revenue is critical, it’s easy to look at social media as “the fun brand stuff” and put it aside in favor of tactics like sales promotion and direct marketing. While this strategy can be effective, it can also be costly and difficult to change if it doesn’t work. That’s why some of the smartest brands today are driving short-term growth cost-effectively through social, and with less risk, than traditional performance marketing. Here are a few ways you can do the same:


Lead generation

Social platforms are highly efficient at generating leads. For one of our 2113 Labs clients in the home improvement industry, social lead gen ads delivered a cost per lead of $14 - a fraction of what they were spending to acquire leads through traditional performance marketing.  Another big advantage of social ads is the cost for entry is low and flexible. You can test campaigns for as little as $100 an ad, versus having to spend thousands upfront for email lists, banner ads or direct mail. 


Live shopping

Livestream shopping continues to be popular with consumers. While the requirements on Amazon make live shopping difficult for many smaller businesses, virtually any company can host events on Meta and TikTok. By combining a sense of urgency with the ability to interact with customers and answer questions in real time, live shopping can increase sales by as much as 10 times versus traditional channels.


Cross-promotion

Years ago, credit card companies discovered the benefits of partnering with another brand. The mileage card, for example, allowed banks to gain new customers from people who already had affinity for an  airline. You can do the same with social collaboration posts. When you “collab” with another account, your content will be shown to their followers as well as your own. The EDM community has used collab posts to help attract the huge audiences they’re seeing right now.


Market penetration

One of the classic strategies for short-term sales is to find new audiences. Social algorithms are built for this. Using Meta lookalike audiences, you can target new people who are most like your existing customers. You can also partner with influencers who reach (and are trusted by) audiences who might be new to your brand.


Extra perk: Optics 

If you have an active social media presence and suddenly it goes dark, you could be sending the message to customers that you’re in trouble. Aside from the human tendency to back the winning horse, customers get nervous about purchasing from companies who might not be there tomorrow.


How to get started

At 2113 Labs, we’re a small independent company and we’re committed to helping other businesses thrive. That’s why we offer a complimentary 30-minute growth strategy consultation for owners or marketing leaders. Email quentin@2113labs.com to get started.




Daniel Quentin Zuber

Co-Founder of 2113 Labs and influencer in trance music and EDM culture on Instagram @therealquentinZ.


Kommentare


bottom of page