Unlocking Effective B2B Social Media Tactics: A Guide for Success

Even though social is essential for consumer product marketing, it often falls off the plan for B2B in favor of tactics like email and industry site banners. But keep in mind, business buyers are still consumers. They don’t go to some different place to check the news, keep up with friends, or find entertainment. CEOs are on the same social platforms as the rest of us.

Here are some effective B2B social media tactics that can help your company:

Lead Generation

Many social platforms, especially Meta, offer highly effective lead generation ads. They allow you to collect emails from interested customers at a cost that is usually much lower than buying lists from industry associations or media outlets.

Sales Staff Support

Business buyers are more likely to take meetings with people from companies they’ve heard of. Social platforms can be excellent tools for building brand recognition, at a fraction of the cost of online banners, event sponsorships, or traditional sales promotion.

Product Demos

It’s much easier to ask a potential customer to watch a 30-second video than read a 1,000-word one sheet. Plus, people are more likely to buy when they see there are plenty of explainer videos available to help them with any issues.

SEO

Having an active YouTube presence can improve search results on Google. Also, business buyers are increasingly using YouTube and other social platforms for research.

Customer Service

Consumers are used to being able to access service through social comments and direct messages. Many people expect the same convenience with business purchases.

Recruitment

Your best candidates are going to share your company’s values. Social allows a compelling and relatable way to communicate your culture and community initiatives.

The Keys to Success

It’s all about reaching the right people. Consumer-focused social platforms don’t let you target by industry. You need to get strategic and build audiences with other data points. That’s something 2113 Labs can help you do. Then, we’ll work with you to make sure your message, format and timing line up with what’s going to capture and motivate the B2B audience. 

Daniel Quentin Zuber

Co-Founder of 2113 Labs and influencer in trance music and EDM culture on Instagram @therealquentinZ.