Introducing Mercer + Black. Private marketing counsel for founders and modern decision-makers

Over the past decade, the landscape of entrepreneurship and private capital has shifted dramatically. Founders are raising earlier, scaling faster, and operating leaner. Many are also stepping into more visible roles as public figures, investors, or serial builders.

But for all that momentum, there’s a surprising gap in the market:

Strategic marketing support often doesn’t kick in until a company is post-Series B or spending $500K+ annually with an agency. For individuals, it’s even murkier. Tools designed for influencers or small businesses aren’t built for those leading investment portfolios, raising capital, or shaping emerging ventures.

That’s where Mercer + Black comes in.

A new offering from 2113 Labs, Mercer + Black provides discreet, senior-level marketing support for founders and high-net-worth individuals navigating complex professional transitions.

We work with clients who are:

Preparing for a new raise or product launch

Building a founder presence online or in the press

Re-evaluating their marketing team or agency

Managing visibility or reputation during a high-stakes moment

Standing up stealth ventures, investment vehicles, or new personal platforms

Services include:

Personal Positioning: Clarify your narrative and manage how you're represented online.

Marketing Advisory: Get objective input on plans, agencies, or creative.

Cost Optimization: Audit your spend and uncover opportunities to reduce waste.

Reputation Support: Build a strong digital footprint and adjust quickly when needed.

We’ve built marketing strategies for Fortune 100s, launched global campaigns, and helped raise startup capital. But Mercer + Black isn’t a traditional agency model — it’s private counsel. You get the expertise without the overhead.

If you're navigating an inflection point, or advising someone who is, we’re here to help.

Learn more