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Build AI strategy into the business. Extend it to your clients.

THE OPENING
  MOVE sprint

Start with the intelligence

already carrying your company

SAME PEOPLE


SMARTER STORY


BIGGER POSSIBILITIES

Build AI around the knowledge, judgment, standards, relationships, and ways of working that already create value. In 10 business days, turn scattered AI experimentation into a focused implementation plan — with clear priorities, defined roles, and a practical path toward what to build first.

WHO THE OPENING MOVE IS FOR

Build a coherent AI strategy around the work already in motion — then carry that capability farther.
Agencies can also partner with 2113 on a white-label basis, bringing AI strategy, systems design, and implementation to clients under their own brand.

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GIVE AI A ROLE in 10 business days

A focused sprint. A clear first build.

 

01 — FIND THE PLOT

Start with the work.

Understand how value moves through the company — across people, customers, knowledge, decisions, creative judgment, and everyday operations.
 

02 — MAP THE INTELLIGENCE

Find what deserves to travel farther.

Identify the knowledge, standards, workflows, customer understanding, and institutional intelligence AI can help extend.
 

03 — CAST AI IN THE RIGHT ROLES

Give AI a role, knowledge, boundaries, and purpose.

Select the highest-value opportunities and define how each system should support the people and work around it.
 

04 — BUILD THE FIRST SCENE

Make the opportunity tangible.

Where useful, translate the strongest idea into a focused prototype, demonstration, or system concept leadership can experience.
 

05 — SET THE NEXT 90 DAYS

Turn strategy into motion.

Prioritize the first builds, establish ownership, choose the right implementation path, and create the sequence for what comes next.

2113 Labs helps leadership teams identify where AI can create meaningful value across customer experience, internal knowledge, content, workflows, brand voice, and adoption. Start with the work. Define the right first move. Build with clarity, taste, and purpose.

YOU WALK AWAY WITH the plot map

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By the end of the Sprint, you’ll have:
 

  • PRIORITY MAP
    See the 3–5 AI opportunities worth pursuing first.
     

  • AI ROLE MAP
    Define purpose, knowledge, behavior, boundaries, and human oversight.
     

  • INTELLIGENCE MAP
    Identify the knowledge, data, standards, and expertise each system needs to carry.
     

  • IMPLEMENTATION PATH
    Choose the right tools, platforms, integrations, and build approach.
     

  • 90-DAY ROADMAP
    Sequence the work from immediate opportunities to larger builds.
     

Know what to build. Know why it matters. Know what comes next.
And demonstrate it to Leadership or Clients.

The standard engagement is designed for a focused leadership team and a defined set of business priorities. More complex organizations, broader stakeholder groups, or systems that require deeper technical or strategic work may call for expanded scope.

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The Sprint can also reveal where a
Custom Intelligence System can create the most value.
Depending on the role you need intelligence to play, that may include:

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  • Brand-Trained Concierges — AI experiences that understand your company, voice, offerings, and customers

  • Interactive Personas — research-informed customer or audience personas your team can actually talk to

  • Digital Focus Groups — multiple AI personas responding individually or in conversation to concepts, campaigns, positioning, or creative work

  • Research & Signal Systems — ongoing intelligence around markets, audiences, competitors, culture, and emerging trends

  • AI Visibility & Discovery Audits — understanding how your company or clients appear across AI-driven search and discovery environments

  • Executive Briefing Systems — recurring AI-powered intelligence designed around what leadership actually needs to know

  • Custom Workflow & Knowledge Systems — internal tools that help teams work with company knowledge, processes, and institutional intelligence

  • Prototype & Pilot Builds — working demonstrations that turn a promising opportunity into something your team can actually test

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When the Sprint identifies an opportunity you want to pursue, 2113 can design, build, and implement the next phase with you — from a focused prototype to a broader AI system.
 

10 business days. One clear direction.

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FREQUENTLY ASKED QUESTIONS

Is The Opening Move a full AI implementation?
No. It is the first strategic engagement. It identifies the smartest first use case and the path forward.

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Do we need a technical team?
No. The Opening Move is designed to clarify what your company actually needs before technical decisions are made.

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Can this lead to a customer-facing AI representative?
Yes. For many companies, the first visible move is an AI concierge or customer representative on the website.

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Can this support internal teams?
Yes. The work may point toward internal knowledge engines, workflow guides, onboarding support, content systems, or other team-facing tools.

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Do you replace employees with AI?
No. The work is designed to support the people carrying the knowledge, customer relationships, standards, and workflows of the company.

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Can systems be private or controlled?
Depending on the use case, yes. Some systems can be designed around curated knowledge, limited access, private workflows, or controlled implementation paths.

Have more questions? Ask Morgan — our brand-trained concierge and one example of a 2113 Custom Intelligence System. ->

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START WITH A
30 MINUTE CONVERSATION

Your team has already started exploring AI. Now let’s turn that momentum into a clear first move.

In 30 minutes, we’ll look at where you are now, what you want AI to make possible, and where The Opening Move can create the most value.

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Bring us the questions. Leave with a clearer path forward.

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